The Three Pillars of Successful English Conversation School Management
VISION UP, drawing upon the successful model of our after-school English conversation school "Kids UP," provides aspiring entrepreneurs with the tools and knowledge necessary to thrive in the educational services sector. With extensive experience in the Japanese English conversation school industry, we've honed our approach to creating and supporting schools that cultivate genuine English proficiency in children.
Our vision extends beyond simply teaching English. We aim to provide a nurturing and immersive environment where children can spend extended hours immersed in the language, similar to a study-abroad experience. Simultaneously, we recognize the need for reliable after-school care for children of working parents. Our approach to school management rests upon three fundamental pillars:
Empowering Children for Life:
We believe in fostering a spirit of challenge and resilience in every child. Our curriculum is designed to ignite curiosity, nurture a love of learning, and instill the confidence and adaptability needed to face future challenges head-on. We empower children not just with English skills, but with the essential life skills necessary to thrive in an ever-changing world.
Optimizing English Proficiency:
Recognizing the critical importance of early childhood education, we focus on maximizing children's potential during these formative years. Through an experiential and immersive approach, children don't just learn English—they begin to think and communicate naturally in the language. This fosters true fluency and a deep understanding of English.
Cultivating a Passionate Team:
Our team is comprised of dedicated individuals committed to personal and professional growth. We foster a culture of continuous improvement, where staff are encouraged to set ambitious goals and strive for excellence. This creates a dynamic and supportive environment where everyone can contribute to the overall success of the school.
These three pillars form the foundation of our approach to school management, ensuring that every aspect of the educational experience is optimized for both children and staff. We believe that by focusing on empowerment, proficiency, and passion, we can create truly exceptional English conversation schools that make a lasting impact on the lives of children.
A Story of Remarkable Growth
Our journey began in 2016 with the opening of our first school in Den-en-chofu Yukigaya. Since then, we have steadily expanded, opening 2 to 3 new schools annually. As of 2025, we operate 36 schools across Tokyo, Kanagawa, Chiba, and Saitama, with 5,257 enrolled students and a team of over 500 staff members. We remain committed to delivering high-quality English education and supporting children's language development.
Schools in Operation
36+
Expanding by 2-3 schools per year!
Investment Recovery Period
23 Months
Average time to achieve ROI
Annual Profit per School
¥19 million/year
A proven and reliable income stream
A Robust Business Model
VISION UP's success is rooted in the proven business model of Kids UP, which achieved remarkable results, exceeding 2 billion yen in revenue in 2023 and establishing itself as a top performer in the after-school English conversation school sector. This success story, however, includes navigating significant challenges. The 2020 global pandemic presented unprecedented obstacles, including a two-month system-wide school closure. Despite this disruption, we strategically launched two new schools by year's end, demonstrating the strength and adaptability of the Kids UP business model.
VISION UP leverages this resilient model, built on fundamental operational principles and a commitment to continuous improvement. We recognize the importance of adapting to changing market dynamics and have actively recruited diverse talent to enhance our expertise and further refine our proprietary curriculum. This curriculum, a cornerstone of our offering, is designed to not only cultivate English proficiency in children but also to empower instructors with the tools and resources they need for efficient and effective lesson delivery. Furthermore, VISION UP provides comprehensive training programs and readily accessible materials, ensuring seamless implementation of our services for all our partner companies. This proven, adaptable, and supported business model forms the bedrock of the success we offer our partners.